Skip navigation

Sales and Marketing
 "Southdale have delivered a high quality service in the sale of our shared ownership properties at Fairfield in Leeds. 
I have enjoyed working with their friendly and approachable staff who have impressed me with their professionalism, knowledge and commitment.
The sales rate has exceeded all expectations and I would highly recommend Southdale to assist with sales on future projects."


David Nevin, Sales & Marketing Manager, Accent Group

Sales and MarketingSales and Marketing

Southdale have been building private homes for over 22 years, during which time we have built up knowledge and experience which we are happy to share with you.

Our private housing division operates under the Circa Homes brand name and has successfully developed and marketed residential properties throughout the North of England over the last 20 years. The Circa team have a wealth of experience in the speculative residential development market and the Circa brand is widely recognised and respected throughout the industry.

Circa’s success in accurately identifying target markets, tailoring product to meet the market’s needs and affordability and then delivering 21st century living accommodation of the highest quality, is evidenced by our delivery of over 1000 properties since the company was formed over 20 years ago.

Circa’s expertise in residential sales and marketing is available to all of our clients as a unique and additional service which can be tailored to match your development requirements. This service can be utilised to manage shared ownership and outright sale disposals using a range of methods from handling telephone enquiries through to full on site point of sale presentation including sales centre, show home and staffing.


Southdale and Circa Homes can provide the following sales and marketing solutions for Registered Providers and Local Authorities.

Market Research

Assessing and measuring market capacity, growth opportunities, customer demographics, selling prices and on-going competitor analysis.

Strategy Development

Advising on realistic land values, estimated build costs, payback for potential investors, unit pricing and sales targets.

Sales Promotion

Detailed promotional plan with costs and timescales for a range of print, radio, online, outdoor and viral advertising; point of sale branding including show home, marketing suite, sales staff, samples, flags and signage; marketing collateral such as brochures, flyers and websites, community launch events and direct mail campaigns to enhance footfall and lead generation.


Ensuring full legal compliance on all aspects of sales including Consumer Code for Home Builders, Council of Mortgage Lenders, NHBC and links with solicitors and independent financial advisors.

Return on Investment

Sitestream software is utilised for lead management and control ensuring the customer journey is as efficient and hassle free as possible.


Castle Gardens is a stunning new housing development situated in the residential suburbs of Middlesbrough which offers a range of three and four bedroom homes starting from £104,950 on an outright sale basis.  For more information call us now on 0844 8264079 or e-mail us at


Click here to download our sales and marketing brochure

Latest news

Latest news


Latest news

Latest news

Southdale Appointed to ICNW Framework Read more »

Latest news

Latest news

Wells Road PR Event Read more »